Data analytics (DA) is the science of examining raw data with the purpose of drawing conclusions about that information. Data analytics is used in the mining industry to allow companies and organisation to make better business decisions based on verified information. Data analytics is distinguished from data mining by the scope, purpose and focus of the analysis. Data miners sort through huge data sets using sophisticated software to identify undiscovered patterns and establish hidden relationships. Data analytics focuses on inference, the process of deriving a conclusion based solely on what is already known by the researcher.